About our Box
The Florielle Experience: Quality & Specifications
There is a moment that happens before the flowers are even seen. It is the moment the box is held for the first time — when the weight of it settles into the hands, when the fingertips meet the velvet, and when the mind registers, without a single word being said: this is something special.
At Florielle, that moment is not an accident. It is the result of a deliberate, uncompromising choice to make the box itself as extraordinary as the flowers inside it.
The Material: Plush Velvet
Our signature cylinder box is crafted from the finest plush velvet a fabric historically associated with royalty, opulence, and the highest levels of luxury. Velvet is not a common choice in the floral industry, and that is precisely the point.
Where most flower boxes use cardboard, paper, or basic fabric, velvet offers something fundamentally different: a tactile experience that communicates quality before a single rose is seen. The moment you touch a Florielle box, you feel the difference. The pile of the velvet soft, dense, and rich has a depth that no other material can replicate. It does not just look luxurious. It feels luxurious.
The Shape: The Cylinder
The cylinder is not simply a design choice it is a statement. Unlike square or rectangular boxes that are common across the gifting industry, the cylinder is architectural. It has presence. It commands attention. When a Florielle box enters a room, it is immediately recognisable as something distinct from anything else on the market.
The cylindrical form also serves a practical purpose: it cradles the roses in a circular arrangement that allows every bloom to be seen from every angle. There is no front or back to a Florielle box it is beautiful from every direction.
The Colours: Black and Pink
Every Florielle box is available in two velvet colours, each with its own character and emotional language.
The Black Velvet Box is dramatic, sophisticated, and timeless. Black velvet has long been the material of choice for the world's most prestigious jewellery boxes, luxury packaging, and high fashion accessories and for good reason. Against the deep black, the colours of the roses become more vivid, more intense, and more striking. A red rose in a black velvet box does not simply look beautiful it looks extraordinary.
The Pink Velvet Box is soft, romantic, and deeply feminine. The blush tone of the pink velvet creates a warmth and tenderness that feels personal and intimate. It is the choice that says the giver thought specifically about the recipient not just about the flowers, but about the entire experience of receiving them.
The Ribbon: Our White Satin Signature
Every Florielle box is finished with our signature white satin ribbon tied by hand, every single time. The ribbon is not decorative in the casual sense. It is a seal. It signals that what is inside has been prepared with care, with intention, and with the recipient in mind.
Satin and velvet are a pairing with deep roots in luxury fashion and couture. Together, they create a contrast of textures the soft matte depth of the velvet against the smooth, light catching sheen of the satin that is visually and tactilely irresistible.
When the ribbon is untied, it is not discarded. It is kept. That is the nature of materials that feel genuinely precious.
A Box Worth Keeping
Most packaging is designed to be thrown away. The Florielle box is designed to be kept.
After the roses have been enjoyed and the last petal has fallen, the box remains. On a dressing table, a bookshelf, a bedside table it becomes part of the home. Customers use their Florielle boxes to store jewellery, letters, keepsakes, and small treasures. The box outlives the flowers, and in doing so, it outlives the occasion. It becomes a permanent reminder of the person who sent it and the moment it marked.
This is not a coincidence. It is the intention behind every material choice, every dimension, every detail of the Florielle box. We do not make packaging. We make something worth holding onto.
The Dimensions
Our boxes are available in three sizes, each maintaining the same signature velvet quality and satin ribbon finish:
| Size | Box Dimensions without Roses | Box dimensions with Roses |
| Large | H 19.5cm × W 19cm | H 35cm × W 19cm |
| Medium | H 17cm × W 16.5cm | H 30cm × W 16.5cm |
| Small | H 15cm × W 15cm | H 25cm × W 15cm |
Every size, Every colour, Every arrangement, the same uncompromising standard of luxury.
Explore the Collection and Choose Your Size →
